Our History
TSDCo’s roots run deep in Canada’s technology and start up community, but our story starts long before 2008.
Pre-2008
Fifteen years working inside venture capital backed technology start-ups as an engineer, building products, scaling revenue, and navigating the full journey and exits. The real world foundation that everything TSDCo is built on.
2008
TSDCo is founded. The Sales Desk provides Ottawa’s technology start up community with a cost effective means of growing sales and building sales teams.
2008–2013
Working alongside Carleton University’s Lead to Win accelerator and the Technology Innovation Management program, the Sales Desk and Founder Training programs are developed and refined for both sales execution and team development.
2013
The Sales Desk gains traction in Ottawa, supporting student founders, start ups and SMEs.
2015
The business evolves and becomes TheSalesDeskCompany (TSDCo) with a broader mandate and expanded service offering.
2017
The founder joins Carleton University as a Professor of Entrepreneurship teaching sales strategy, business development, and go to market thinking to the next generation of founders. Combining academic rigour and real world experience.
2020
Doctoral research into applying artificial intelligence to SMEs begins. A formal, peer reviewed investigation into how businesses can adopt and benefit from AI. The Doctoral research leads to new sales insights and methodologies
Today
Jacob and Ryan join TSDCo to serve startups, scale ups and SMEs focusing on tech forward companies across Canada and internationally.